Take your team and expertise to a new level!

Our coaches will assist you grow your team by providing you the tools needed to take it to the next level.

Who We Are

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Our mission is to improve our clients business performance and assist them to build a great team delivering exceptional results.

Our training is backed by unprecendented experience with consulting experiece in hundreds of sales turnarounds delivered in 90-120 days with Sales Focus Advisory.

Our training courses and tools were developed as to support companies leadership to build great teams.

Working with over 10,000 salespeople across five continents, we understand what leadership need to coach and drive sales results.

Our CEO, Adele Crane is renowned for her knowledge and expertise in sales forces and producing effective high performance sales teams. Adele was recognised as a Top 100 Australian Business Professional in 2020.
Image of CEO Adele Crane


The culture of a sales force plays and important role in the overall performance of the team. These books have been specifically written for CEOs and Business Owners to develop and understanding of what sales directors and management require to excel in their roles. The measurement, tools and information to assist in bringing out the best in the people, and the company.

Looking to Run a High Performance Sales Team?

Our best selling books can assist you in establishing the business requirements and culture.
Book Cover for Building the Most Effective Sales Force in the World
Book Cover Get Sales Focused
Book cover for The Sales Focused CEO

35 Years of Experience

Company Sales Turnarounds

Sales Personnel

Professional Services Personnel

Why choose us?

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Training methods

We guarantee an exceptional experience with flexible learning paths and professional guidance.

Drip feed courses

Scheduling of course content. Take courses in intervals or even on specific dates.

Discuss with others

Team members can join discussions in our online forum, share thoughts and ideas, 

Customer Reviews

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